Makeup Bag Roos

Mollie Roos, the founder of Makeup Bag Roos, grew up in the bustling city of Stockholm, Sweden – where she earned a degree in marketing. This background laid the groundwork for her latest exciting venture. Makeup Bag Roos is all about creating lasting impressions with its one-of-a-kind, personalized creations. Specializing in beautifully handcrafted makeup bags from Italy, the brand adds an individualized embroidered touch in Sweden. Mollie is eager to expand her product collection and is planning to take her business global in the near future.

Since its debut in September 2024, Mollie’s brand has seen remarkable growth, with enthusiastic customers embracing her chic and timeless designs. After just one month of operation, Roos’s profit began to soar, allowing her to reinvest the earnings into her blossoming brand. The name of her business, which radiates a romantic yet whimsical aesthetic, was inspired by Mollie’s own last name, introducing an additional layer of personal charm to the brand’s identity.

The idea for Makeup Bag Roos sprouted during a trip to Italy with her boyfriend, where Mollie became captivated by the alluring Italian lifestyle. Drawing inspiration from both this experience and her entrepreneurial mother, Roos set out to create a business where she could blend her love for photography with the freedom of being her own boss. Her signature product – the fitted, monogrammed makeup bag – captures this vision perfectly. What sets Makeup Bag Roos apart is its emphasis on individuality, each item is lovingly crafted by Mollie and her boyfriend, making every order feel like an exclusive, incomparable creation.

Looking ahead, Mollie dreams of opening her own studio and even launching a pop-up shop in Stockholm to showcase her pieces. She also hopes to grow her business by expanding her team and unveiling an even broader selection of items. With the incredible success Roos has achieved in just seven months, we at the Aloha Diary are confident that Makeup Bag Roos will continue to thrive and that Mollie’s vision, for the future of her brand, will soon become reality.